Fluw is built on a simple belief — drivers do the work, so drivers should control the earnings. Subscribe, set your own rates, keep every dollar.
The Industry Problem
Drivers who built Uber's network are seeing their earnings eroded by an algorithm designed to maximise platform profit — not driver pay.
Issue 01
Uber's algorithm dynamically adjusts its take per ride. A rider may pay $40 while the driver receives $18 to $25. Drivers cannot predict earnings from one trip to the next.
Rider pays $40 — driver earns $18Issue 02
Uber shows riders one price and calculates driver pay separately. Even when traffic is heavy, routes are longer, or surge is active — driver pay may barely increase while Uber absorbs the difference.
Surge pays riders more, not driversIssue 03
Declining trips affects driver standing — fewer quality offers, reduced bonuses, and deprioritised matching. Drivers feel forced to accept unprofitable rides to protect their position in the algorithm.
Refuse a trip, get penalisedIssue 04
When demand spikes, riders are charged surge prices. But a growing share of that premium is absorbed by the platform rather than passed to the driver doing the work.
Customers pay more. Drivers see less.Issue 05
Drivers report that ride flow visibly slows near bonus thresholds. Complete 39 trips when the bonus unlocks at 40 and requests seem to disappear. Psychological design over fair reward.
Incentives designed to frustrateIssue 06
Uber benefits from more drivers online — faster pickups, lower surge obligations, more competition among drivers. The result is fragmented demand and lower per-driver earnings.
More drivers, less pay per driverFor Drivers
Fluw replaces commission-based deductions with a flat monthly subscription. Subscribe and keep every dollar you earn — with full control over your rates.
Get started with Fluw at no cost. Access to all ride types, the platform, and our driver app.
The professional driver's plan. Keep 100% of every fare and set your own per-km and per-minute rates.
The same $40 ride pays out very differently depending on which platform you drive on.
For Riders
When drivers earn what they deserve, they show up on time, drive with care, and stay on the platform. Fairness to drivers is a better experience for you.
Live traffic data, alternate routes, and accurate ETAs powered by Google Maps. Always the fastest path to your destination.
Card, Apple Pay, PayPal, or cash. All card transactions processed by Stripe — your details are encrypted and never stored.
Economy, Comfort, XL, and Premium. Select the ride that fits your trip — from a quick cross-town run to an airport transfer with luggage.
You see the complete fare breakdown before every ride — what the driver earns, what the platform takes, and the full total. No surprises.
Ride with a driver you trust more than once. Save favourites and prioritise them in future requests — your regular commute, your preferred driver.
Invite a friend and they receive a discount on their first ride. Share Fluw and earn account credits — no fine print, no expiry tricks.
About Fluw
Fluw was founded by Ahmed Abdullah, a Computer Science student at York University's Lassonde School of Engineering, after watching Toronto's ride sharing drivers be systematically underpaid by platforms that take up to 35% of every fare — while hiding the true split from both drivers and riders.
The premise is straightforward. The algorithm should serve the driver, not the other way around. Fluw replaces opaque commission structures with a simple subscription model. Drivers know exactly what they pay, set their own rates, and keep everything else.
We're not trying to be a cheaper Uber. We're building the fair and transparent alternative — where drivers control their income, riders see the full picture, and nothing is hidden behind an algorithm optimised for platform revenue.
Fluw is currently in early launch across the Greater Toronto Area, with York University as our pilot community. We're growing one honest ride at a time.
Get in touchRiders see exactly what the driver earns. Drivers see exactly what the platform takes. No algorithmic black boxes, no hidden calculations.
Pro subscribers set their own per-km and per-minute rates. No rate card handed down from above. Your vehicle, your labour, your price.
A flat monthly subscription is honest. A dynamic commission algorithm that quietly extracts more every quarter is not. We chose simplicity.
We would rather have 200 drivers earning well and staying long-term than 2,000 drivers burned out and quitting. Loyalty over growth.
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FAQs
Contact Us
Whether you are a driver with a question about the platform, a rider with feedback, a journalist covering the gig economy, or a potential partner — we want to hear from you.
Driver Portal
The Fluw driver app gives you complete control over your business. Track every dollar earned, manage your subscription, update your documents, and set the rates that make sense for you.
No spreadsheets, no guessing, no waiting for a support ticket to find out where your money went. Your dashboard, your numbers, your decisions.
Download the Fluw AppEverything available inside your driver account from day one.